Venture PR & Marketing
PR & Marketing Agency, Worcester
PR & MARKETING CONSULTANT
January 2015 – September 2017
As a PR & Marketing Consultant I undertook work for a variety of different organisations including:
The services I offered my clients include, but is not limited to,
- writing press releases
- engaging with journalists to sell in press releases
- writing features and articles
- writing editorial and advertorial
- creating and implementing social media strategies for clients
- implementing PPC campaigns using Google Adwords, Facebook and Bing
- preparing press and media packs
- managing online media centres on websites
- acting as a press spokesperson on behalf of my clients
- advising senior members of staff and management on how to deal with the press and media
- organising and attending exhibitions/trade show stands
- writing and posting blogs using WordPress
- monitoring press coverage and social media activity/engagement for AVE’s
- using Response Source to engage with journalists seeking interviews and comments in my clients industry areas
- setting key performance indicators and providing a press cutting service.
Consistently gained coverage in the local, regional and national press on behalf of my clients and reported back on the AVE’s of this coverage.
Increased brand awareness and reach of my clients across a wide range of media channels and outlets through proactive and strategic marketing and social media production.
Successfully gained profiling opportunities in the business press for my clients including Start Your Business magazine, The Guardian Small Business Network and The Times Business pages for my client Green Running which exceeded their expectations.