Corinium Global Intelligence
Conference & Events / C-Suite Publishing Platform, Remote Based
CONTENT MARKETING & EDITORIAL DIRECTOR
September 2017 – May 2018
My role as the Content Marketing & Editorial Director at Corinium Global Intelligence focused on producing strategic content and marketing campaigns for the company to support the emerging C-suite roles of the Chief Data Officer, Chief Analytics Officer, Chief Customer Officer, Chief Artificial Intelligence Officer, Chief Data & Analytics Officer and Chief Cyber Security Officer. I also produced content to support Corinium’s flagship events including CAO Fall, CDAO Europe, CAO Spring and CLO Spring.
The content I produced was published via Corinium’s CxO Hangouts platform and consisted of reports, white papers and bench marking studies. A sample of the content I produced includes a compilation of the Top 50 Data and Analytics Professionals in the USA and Canada, bench marking reports including “Trends in Software Acquisition in Data and Analytics”, “Women in Data and Analytics”, “The Innovation Game” (which I contributed to with commentary along with Microsoft, Accenture and Paxata), “The Changing Landscape of Data Sharing” and “Corinium’s Top Ten Predictions in Data and Analytics in 2018” to name but a few.
In addition I produced numerous short-form blogs, “listicle” style articles, marketing emails and press releases, as well as introducing a dedicated media centre on the Corinium website. I also interviewed leading members of the data and analytics C-suite community at their flagship events CAO Fall and CDAO Europe – these formed written interviews and video interviews which can be viewed on Corinium’s YouTube channel.
I also project managed and led the development of a separate website for Corinium Digital – and project managed the running of several webinars to promote Corinium’s upcoming events.
Each piece of content I produced was backed up with a strong online marketing campaign to maximise web traffic and downloads and included utilising social media channels such as Facebook, Twitter, LinkedIn and Instagram predominantly, email marketing campaigns, web banner advertising and PPC advertising campaigns on Google and Facebook.
Each gated piece of content I produced and launched performed consistently in terms of downloads and even exceeded the KPI that I was expected to achieve for each piece. For example, my compilation of the top 50 data and analytics professionals in data and analytics achieved over 350 unique downloads (the KPI I was set was 100 unique downloads) and my “Trends in Software Acquisition in Data and Analytics” bench marking report achieved over 230 unique downloads (the KPI I was set was 100 unique downloads).
Successfully project managed the delivery of a brand-new website for Corinium Digital including strategy, design, implementation and execution – www.corinium-digital.com.
Maintained a comprehensive bank of articles and blog posts on Corinium’s publishing platform CxO Hangouts – www.cxohangouts.com.
Ran several successful webinars to promote Corinium’s upcoming events including sourcing a robust webinar platform, booking speakers and creating presentations to run during the webinars.