Following the introduction of a new layout to the Whittington roundabout in Worcester, I was one of the unlucky ones who experienced an accident on the second day of it opening. The accident was that of the driver behind not understanding the new layout and while I was stationary and waiting at this new give way, the car behind collided with me.
We returned the day after to gather information and evidence for our insurance claim, but whitnessed several near misses in exactly the same spot. It quickly became obvious that something had to be done about this dangerour layout and I therefore launched a campaign to raise awareness and resolve worcester’s latest accident blackspot.
The press labelled the area “Most dangerous roundabout in county”. During the campaign many accidents and incidents were reported which resulted in publicity on radio and newspapers. After many denials from the Highways Agency that there was an issue, a public meeting was held, and a petition signed to get the layout changed.
The press reported that the Highways Agency had made plans to change the layout of the roundabout. Once this became public knowledge, their plans were dismissed as inadequate and even more dangerous than the original layout. Accidents continued to be reported on a daily basis. The new “yellow” road just served to show the skidmarks more visibly and continued to hightlight the problems.
More pressure was applied when a posted video was viewed 68,000 times and the council brought forward plans to make changes.
START: MAY 2014
RESULT: Unconfirmed report that layout changed at an additonal cost of £1.8 million.