Telecommunications Company, Worcester
January 2013 – June 2014
My role at BT Local Business was to place the BT Local Business in Worcester as the leading BT Local Business in the Midlands. I also developed channel strategy plans across all the BT products to maximise response, while identifying and evaluating communication opportunities to help drive engagement and customer acquisition and retention.
Managed and prepared strategic marketing, PR and social media plans utilising Facebook, Twitter, LinkedIn and Google+. I measured brand awareness reach, number of tweets and posts achieved, which posts were the most successful and traffic to the BT website as a result of marketing and PR activities.
Developed integrated marketing, digital marketing and PR campaigns using a variety of channels including social media, print and digital marketing methods and measuring their effectiveness for ROI. I also worked with the data and management information teams to define target audiences, assess opportunities for new customers and worked with the digital team to ensure digital optimisation and reach.